A SPONTANEOUS fundraising effort by William Hill staff in aid of the We Love Manchester Emergency Fund raised a bumper £8,250 for the charity.
A number of William Hill employees got in touch immediately following the terror attack at the Manchester Arena to see if there was any more they could do to support the victims and their families at such a terrible time.
The bookmaker set up a fundraising page for staff who wanted to donate to the cause to help support the families of those affected, but it was only after the efforts began that employees discovered a 20-year-old colleague in York had tragically lost both her parents in the blast in the foyer outside the Ariana Grande concert.
The William Hill Foundation, which supports colleagues and their families in times of financial hardship, as well as aiding colleagues’ fundraising efforts for charities, matched staff donations to bring the total up to £8,250.
Bill South, William Hill’s director of Security and Community Affairs, said: ‘Manchester is a big part of the William Hill community with a large number of colleagues living and working in the area.’
‘I am delighted that the generosity of our colleagues across the business has enabled us to raise a significant amount to provide vital support to those in the community affected by the shocking events earlier this year.’
Vicky Rosin, the Chief Operating Officer for the We Love Manchester Emergency Fund, said: ”We are most grateful to all the colleagues working across the branches of William Hill for all their efforts in fundraising for this most deserving charity.
‘William Hill have raised an incredible £8,250 which will be used to directly support those affected by the Arena attack.
‘The WLMEF has raised a total of £18.6m due to the amazing kindness and generosity of so many people and all donations continue to be gratefully received.”
The presentation took place after a visit to the office of the Manchester Business Improvement District, which brings retailers together to strengthen the city’s appeal and aims to encourage people to visit the area.
Tracey Eyles, William Hill’s Manchester city centre area manager with 26 years experience in the bookmaking industry, added: ‘I have never come across anything like this tragedy that has touched so many people here in Manchester.
‘To have a young colleague lose both her parents is absolutely heartbreaking.